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Originally Posted On: https://harrisandward.com/how-to-generate-inbound-traffic-to-your-dental-website/
About 65% of businesses say generating website traffic is among their top marketing challenges. Without quality traffic, you’ll never generate leads or sales. Your entire digital marketing strategy could suffer as a result.
Before that happens, use these tips to start generating traffic to your dental website. With these digital marketing tips, you can help your dental practice grow.
As more people find your website, they can discover the benefits of choosing your dental services. Then, you can book more appointments, help more patients, and grow your practice!
Read on to generate traffic to your website today.
Understand Your Audience
Before using the rest of these digital marketing tips, take a moment to gather research. Researching your audience will help you determine the best way to attract them to your website. If your content doesn’t appeal to their needs, they won’t visit.
Consider who your customers are by gathering demographic and psychographic research. For example, you can create buyer personas based on:
- Pain points
- Buying behaviors
- Online behaviors
Focus on the pain points your customers are experiencing. Understanding their pain points can help you create content that aligns with their needs. You’ll have an easier time becoming a go-to resource for your customers if you offer them helpful solutions.
To strengthen your business marketing strategy, gather keyword research for each group. Keyword research can help you determine what questions your customers ask while online.
You can use these tools to develop a list of target keywords:
- Answer the Public
- Google Trends
- Keyword Planner
Focus on long-tail keywords that include four or more words. These are more precise, allowing you to understand the consumer’s needs.
For example, it’s easier to understand “how to tell you have a cavity” over the short-tail keyword “cavity.” The latter could mean the consumer wants to know what causes a cavity or how to treat a cavity. A broad keyword will make it more difficult for you to write content your patients want to read.
Create Informative Content
Consider three topics you want to cover on your dental website’s blog. For example, you might cover oral hygiene, cosmetic dentistry, and orthodontic treatment.
Then, select three subtopics for each main topic. Under cosmetic dentistry, you might choose teeth whitening, veneers, and implant dentistry. Make sure to gather a list of target keywords for each subtopic you select.
Use your keyword research to inform your content marketing strategy. Select a target keyword from your list before writing your content. Otherwise, trying to add the keyword into the post after the fact can make it sound awkward.
When creating content for your dental website, make sure it’s engaging and informative. Helpful content can help you generate traffic. If your content doesn’t provide patients with value, they’ll leave.
As people leave your site, your bounce rate will increase, impacting your search engine rankings. As your rankings drop, potential patients might struggle to find you online.
Nearly 70% of all online activity begins on a search engine like Google. With search engine optimization (SEO), you can appear as patients search for a dental practice. Improving your rankings will help you generate traffic.
Make sure to optimize each page on your website with a target keyword. Your target keyword should appear in the:
- Page title
- Opening paragraph
- Body text
- Closing paragraph
- An H1 header
- SEO title and meta description
- Image file name and alt text
The SEO title and meta description will appear on search engine result pages (SERPs). Make sure they’re engaging and attractive to boost your clickthrough rate. Improving your clickthrough rate will help your rankings improve.
As part of your SEO strategy, it’s important to consider local SEO. Start by optimizing your Google Business listing. Your listing can help patients find your location, phone number, and website.
They can click on the link to your site to explore your dental services.
Ask your patients to post their reviews on your listing as well. Positive reviews can boost your credibility, encouraging more people to explore your practice.
Backlinks will send visitors on other websites to your dental website. You can generate backlinks by guest blogging. Otherwise, consider hiring a dental marketing agency that offers link-building services.
Generating backlinks will further improve your organic rankings.
Design Eye-Catching Ads
Pay-per-click (PPC) advertising will help you reach patients on social media, Google SERPs, and other websites. When someone clicks on your ads, they’ll reach a landing page on your site.
You can use your demographic and keyword research to ensure your ads appear in front of prospective patients.
Create both text and display ads. You can use display ads to generate brand awareness.
Start Using Social Media
You can reformat your blog posts for the social media platforms your patients frequent. Social media marketing can also help you boost engagement.
For example, you can host a live Q&A video session to answer questions and concerns your patients have about their dental hygiene. You can also use Story stickers to create polls, quizzes, and other forms of interactive content.
Add a link to your site to generate traffic to the full blog post.
Work With Influencers
Expand your reach on social media by working with an influencer. Influencers can promote your dental website to their existing audience.
Otherwise, consider posting user-generated content. Ask your patients to tag them in their photos when they talk about your dental services. Then, share their content to boost your brand visibility and credibility.
Analyze and Optimize
Analyze the results from your digital marketing campaigns to determine which strategies helped you generate the most traffic. Check Google Analytics to determine where consumers arrive from, too. For example, you can determine which visitors found you on SERPs or through social media.
Use your analytics to adjust and optimize your campaigns to generate more traffic in the future.
Brush Up: Start Generating Traffic to Your Dental Website Today
Developing a strong digital marketing strategy can help you generate traffic to your dental website. As you generate more traffic, you’ll have the chance to help new patients. Get started with these easy tips.
Otherwise, consider partnering with an experienced digital marketing agency. An agency can manage your campaigns while you help patients.
Eager to get started? We’re happy to help.
Contact us today!